{
  "synthetic": true,
  "execution": "Teaching record only; no live integration tested",
  "slug": "market-product-publication-matrix",
  "group": "catalogue",
  "title": [
    "A stocked product can still be unpublished in a market",
    "有库存，也可能没有向该市场发布"
  ],
  "intro": [
    "When a merchant says an overseas customer cannot find a product, do not start by rewriting SEO copy. Commission a market-and-channel publication matrix that separates catalogue membership from inventory and price. This helps scope the integration problem before promising an international launch.",
    "海外客户找不到商品时，不应先改SEO文案。商家应要求市场与销售渠道发布矩阵，把目录归属、库存和价格分开，先弄清集成范围再承诺国际上线。"
  ],
  "facts": [
    [
      "Shopify documents that market catalogue inclusion and channel availability both matter. Unavailable market products can return 404; draft orders do not follow the same publishing restriction.",
      "Shopify说明市场目录包含与渠道可用性都有关；在市场不可用的商品可能返回404，草稿订单则不受同样发布限制。",
      "https://help.shopify.com/en/manual/markets/customizations/catalogs#product-publishing-and-availability"
    ]
  ],
  "columns": [
    [
      "Product / context",
      "Publication inputs",
      "Expected check"
    ],
    [
      "商品／上下文",
      "发布输入",
      "预期核对"
    ]
  ],
  "example": [
    [
      [
        "P17 / AU online",
        "AU catalogue yes; Online Store yes; stock 8",
        "Publication eligible; purchase still needs other checks"
      ],
      [
        "P17／澳洲网店",
        "澳洲目录有；网店渠道有；库存8",
        "具备发布条件；购买仍需其他核对"
      ]
    ],
    [
      [
        "P17 / NZ online",
        "NZ catalogue no; stock 8",
        "Unpublished market path; do not call this out of stock"
      ],
      [
        "P17／新西兰网店",
        "新西兰目录无；库存8",
        "属于市场未发布，不能说缺货"
      ]
    ],
    [
      [
        "P18 / AU online",
        "Catalogue yes; channel no",
        "Channel publication gap"
      ],
      [
        "P18／澳洲网店",
        "目录有；渠道无",
        "渠道发布缺口"
      ]
    ],
    [
      [
        "P17 / draft order",
        "Operator can add item",
        "Not proof that NZ storefront can sell it"
      ],
      [
        "P17／草稿订单",
        "员工能添加商品",
        "不能证明新西兰网店能卖"
      ]
    ]
  ],
  "steps": [
    [
      "List actual market, applicable active catalogues and channel for each representative product. Check inherited catalogue membership before interpreting an exclusion.",
      "逐代表商品记录实际市场、适用的活动目录及渠道；先核对继承目录，再解释排除结果。"
    ],
    [
      "Test store search, direct product URL and a permitted checkout in the same market context. Save redacted evidence of context, not only a product screenshot.",
      "在同一市场上下文测试站内搜索、直达商品和获准结账；保存脱敏的上下文依据，不能只截商品图。"
    ],
    [
      "Route publication gaps to the catalogue owner and stock gaps to inventory operations. Recheck feeds or custom storefronts separately; do not infer parity from one channel.",
      "目录问题交发布负责人，库存问题交库存运营；信息流和自建店面分别核对，不能从一个渠道推断全部一致。"
    ]
  ],
  "result": [
    "The synthetic stock count 8 is unchanged across the first two rows, yet the publication decision changes. An accurate diagnosis prevents a supplier solving a404 with more stock or a content rewrite. The matrix is deliberately not a complete Shopify eligibility engine; inherited market rules must be read from the real shop.",
    "前两行库存都是8，发布决定却不同。正确诊断可以避免供应商用补库存或重写文案解决404。本矩阵不是完整Shopify资格引擎，真实继承规则必须从店铺读取。"
  ],
  "accept": [
    "Approve a launch only after each selected market/channel row has a documented result and owner. A draft-order demonstration does not satisfy storefront acceptance.",
    "每个选定市场与渠道都有结果和负责人后才批准上线；草稿订单演示不能代替店面验收。"
  ],
  "limit": [
    "Synthetic catalogue only. No shop setting changed. Plan, market inheritance, tax, shipping, inventory and payment eligibility are separate; this resource gives no legal market-access advice.",
    "仅为合成目录，没有改店铺设置。套餐、市场继承、税费、配送、库存及支付资格分别核对，不提供法律市场准入判断。"
  ]
}